It is important that You read this Policy together with any other privacy policies or fair processing policies We may provide on specific occasions so that You are fully aware of when, why, and how We collect and process your personal data. If You disagree with this Policy in whole or in part, You are entitled to terminate using this Application at any time.

1. Introduction

1.1 MyArt (hereinafter referred to as "We" or "us" or "our") takes Users' privacy very seriously, and We are committed to protecting and respecting Users' privacy. That value powers all of the decisions We make, including how We collect, use, share, store and respect Users' personal data.

2. Types of Data collected

2.1 Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Tracker; Usage Data; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Application updates.

2.2 Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

2.3 Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

2.4 Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, You are free not to communicate this Data without consequences to the availability or the functioning of the Service.

2.5 If you are uncertain about which Personal Data is mandatory, you are welcome to contact us.

2.6 Any use of Cookies – or of other tracking tools – by this Application or by us of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present Policy and in the Cookie Policy, if available.

2.7 You are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to us.

3. Mode and place of processing the Data

3.1 Methods of processing
We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to us, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by us. The updated list of these parties may be requested from us at any time.

3.2 Legal basis of processing
We may process Personal Data relating to You if one of the following applies:

• You have given their consent for one or more specific purposes. Note: Under some legislations We may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which We are subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us;
• processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.

In any case, We will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

3.3 Place
The Data is processed at our operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, You can check the section containing details about the processing of Personal Data.

You are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard their Data.

If any such transfer takes place, You can find out more by checking the relevant sections of this Policy or inquire with us using the information provided in the contact section.

3.4 Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between You and us shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of our legitimate interests shall be retained as long as needed to fulfill such purposes. You may find specific information regarding the legitimate interests pursued by us within the relevant sections of this Policy or by contacting us.

We may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, We may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

4. The purposes of processing

4.1 The Data concerning the User is collected to allow us to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Advertising, Analytics, Platform services and hosting and Hosting and backend infrastructure.

4.2 For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

5. Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

5.1 Advertising
Information Collection and Use

For a better experience, while using our Service, I may require you to provide us with certain personally identifiable information. The information that I request will be retained on your device and is not collected by me in any way.

The app does use third party services that may collect information used to identify you.

Link to privacy policy of third party service providers used by the app

• Google Play Services
• Google
• AdMob
• Firebase Analytics

6. The rights of You